Nobody on our sales floor earns a commission on what you buy. That means no one here makes more by steering you toward a particular vehicle, a longer loan or an add-on you did not ask about. The only thing they are trying to sell you is the right vehicle.
It changes how a visit goes. Take your time, ask the awkward questions, drive three vehicles and leave without buying any of them. If the right one is not on our lot today, we will tell you that instead of talking you into something close enough.
What Else Is Different Here
Family owned since 1964. Six rooftops across Central Wisconsin, still run by the same family.
We will buy your vehicle even if you do not buy ours. Bring it in for an appraisal with no obligation either way.
GM-certified technicians and genuine GM parts. The same people who service vehicles here are the reason we care what we sell you.
Buy online if you would rather. Some customers want the full showroom visit. Others want to handle it from the kitchen table. Both are fine with us.
Merrill is small enough that we run into our customers at the grocery store. That is a good reason to treat people well the first time.
