Quick answer: To sell a car in Wisconsin you sign the title over to the buyer, complete the odometer statement, take your plates off the vehicle, and report the sale to the DMV within 30 days. The buyer then has two business days to title and register it. Wheelers Chevrolet of Merrill will also buy your vehicle outright, whether or not you buy one from us.
Four things, in order. None of them are hard, but the third one catches almost everybody.
One more thing worth telling your buyer: they have two business days after the purchase to title and register the vehicle. Until they do, it is still showing in your name. And if you still owe on the car, your lender holds the title, so call them before you list it and find out how the payoff and title release will work.
Here is what does not show up in the private sale price you have in your head.
In Wisconsin, when you trade a vehicle in as part of buying another one, the trade-in allowance comes off the taxable amount. The Department of Revenue states it directly: if the sale of a motor vehicle and the trade-in are one transaction, the price subject to sales tax does not include the amount allowed for the trade-in. See Wisconsin Publication 202.
Sell privately and you give that up. If you sell your car to another person and bring the cash to a dealer as a down payment, that is a down payment. It is not a trade-in, and the full purchase price stays taxable.
So the honest comparison is not private sale price against dealer offer. A private sale has to beat the dealer’s offer by more than the sales tax you give up, not just by a dollar. Run that number before you take the photos and write the ad.

Looking for a simple way to sell your vehicle? You don’t have to experience the stress and hassle that often comes with listing your vehicle on your own and fielding potential buyers. You can sell your vehicle for cash at Wheelers Chevrolet of Merrill in three simple steps! Here’s how it works:
Provide the dealership with your vehicle information.
Get a redeemable offer for your vehicle that’s good for seven days/250 miles.
Bring your vehicle to the dealership to receive your payment.
When you sell your vehicle at Wheelers Chevrolet of Merrill, you get to drive straight to the sale! Wheelers will help you skip the process of selling privately.
| Selling Process | Wheeler | Third Party |
| Self Advertising Required | No | Yes |
| Negotiation & Haggling | No | Yes |
| Average Time to Sell | Same Day | 30+ Days |
Selling privately takes extra work on your part. It involves creating ads, posting the listing to multiple outlets, and ongoing communication at all hours. Not only that, but reaching a deal and having confidence in the buyer’s ability to fund the purchase can add additional obstacles.
With Wheelers Chevrolet of Merrill, you get a same-day offer for your vehicle; within minutes of your arrival at our dealership, we will start the process of buying your vehicle.
Yes. Wisconsin Statute 342.41 requires the seller to report a sale between individuals to WisDOT within 30 days. You will need the VIN, the buyer’s information, the sale price and the sale date.
No. The plates stay with you. WisDOT says never to leave plates on an auto or light truck of 8,000 pounds or under when you sell it. Move them to another vehicle you own or destroy them, and do not mail them back to the DMV.
Two business days after the purchase. Until the buyer does it, the vehicle still shows in your name.
No. WisDOT states that it is not a valid bill of sale for a motor vehicle. Write your own with the VIN, the odometer reading, both parties’ names and contact information, the price, the date and both signatures.
You lose the trade-in sales tax credit. In Wisconsin the trade-in allowance is excluded from the taxable price only when the sale and the trade-in are one transaction. Cash from a private sale, used as a down payment, does not qualify.
Yes. Wheelers Chevrolet of Merrill buys vehicles outright and you are not required to purchase anything from us.